You have the audience. Now own the product.

Probably, yes — a real app is not a ₹20,000 job and anyone quoting that is going to disappear halfway. What we can do is make the number fixed and visible before you commit a rupee, and show you on the call roughly how many subscribers it takes to pay for itself. If the arithmetic does not work for your audience, we will say so and you will not have spent anything.

That is the most common thing we hear. Which is why payments are split across milestones with an approval gate at each one — you release the next payment when you have seen the work, not before. You get a working build on your phone every Friday from week four. And the store accounts are in your name from day one, so nothing we build is ever locked behind our login.

Some apps flop. That is true here and everywhere else, and any agency that tells you otherwise is selling you something. What we can control: building the thing your audience already asks you for rather than what is fashionable, launching to people who already follow you instead of to strangers, and pricing it so a small fraction of your audience makes it work. Our calculator uses 0.15% precisely because we would rather you plan for the bad case.

About ten hours, spread over three months. A 45-minute call at the start, two rounds of design feedback, sending us content you have already made, and one announcement reel at launch. If we need more than that from you, we have designed the process wrong.

You will not run it. That is the entire point of the arrangement. You get one dashboard that shows subscribers and money, and a WhatsApp thread with a human. Servers, crashes, updates and the user support inbox are ours. You will never be asked to talk to a developer.

Rejections are normal, especially the first submission. Usually it is a missing privacy detail, a login the reviewer could not get past, or a subscription screen that does not spell out the terms. We write the appeal, fix it and resubmit — it is inside the price, not an extra. The three-week window at the end of the timeline exists because of exactly this.

Launch is when our monthly work starts, not when it ends. Apps break on their own — iOS updates every year, Android changes its rules, payment providers deprecate things. That is what the monthly fee covers. And if we ever do disappear, you still hold the code, the accounts and the data, because they were never ours.

Thirty days' notice, in writing, any time. We hand over credentials, code and data with a written handover document. You can take it to another studio or hire in-house — plenty of people should, eventually. There is no exit fee and no clause that gives us a share of your app.

Most of them will not, and that is fine. The whole model assumes under 1% ever subscribe. The question is not whether your average follower pays — it is whether the few hundred people who DM you asking for your diet plan, your notes or your recipe would pay for a proper version. You already know the answer, because they keep asking.

Often, yes — and if that is genuinely the right answer for you we will tell you on the call. Platforms are faster and cheaper to start. What you give up is the cut they take, the customer list they own rather than you, the branding you cannot change, and the fact that they can alter their terms whenever they like. Build your own when the audience is big enough that those things start to cost you real money.